Managing customer relationships in emerging markets
نویسندگان
چکیده
منابع مشابه
Managing Customer Relationships
The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful company–customer relationships. These activities require an in-depth understanding of the underlying sources of value tha...
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Welcome to the exciting world of marketing. In this chapter, to start you off, we will first introduce you to the basic concepts. We’ll start with a simple question: What is marketing? Simply put, marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value in return. Chapter 1 is organized around five steps in the marketing...
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ژورنال
عنوان ژورنال: Journal of Service Theory and Practice
سال: 2019
ISSN: 2055-6225
DOI: 10.1108/jstp-12-2018-0295